The largest-ever LED lamp portfolio available for the new lighting season from Osram Around 60 percent “Made in Germany”   The Osram Lamps business unit, the future company Ledvance, is offering the largest LED lamp portfolio of all times under the Osram brand for the start of the new lighting season. In terms of both design and technical characteristics such as dimming, the retrofit lamps are becoming increasingly similar to their traditional role models: the LED spot portfolio and many other designs are for example now available for the first time in real glass. Around 60 percent of the new products will be made in Germany.

From trade to retail and lamp to luminaire - new products from the future company LedvanceThe Osram Lamps business unit – to be known as the independent company Ledvance from 1 July – presents both itself and its future portfolio to the public for the first time at Light + Building 2016 – while the company is still being created. In the future as in the past, Ledvance will be primarily producing and selling lamps via the trade and retail sales channels. At the same time, the company portfolio will be successively expanded with LED luminaires for these channels and for the future theme of smart homes.

The 60 products of the new consumer portfolio feature outstanding price/performance ratios and reliable qualityThe future company Ledvance, until now Osram’s business unit Lamps, is adopting a strategy increasingly focused on more product sectors for consumer. This is illustrated by the current Osram business unit, with 60 new luminaires for this target group that will be launched to market to the start of the new lighting season in the following categories: Wall and ceiling luminaires, work luminaires, spotlights and downlights. Consumers benefit not only from reliable quality but also from timeless, modern designs as well as an excellent

Refined lamps and pendant luminaires for stylish interior designsWith Edition 1906, the Osram lamp division – with the future name of Ledvance – presents vintage lighting consisting of premium materials and a modern inner: The gold color-coated LED filament lamps and clear halogen lamps are available in four classic shapes. The PenduLum suspended luminaire features a linear, purist design and has a very refined appearance thanks to its material mix of matt aluminum and textile cable. Especially when combined, the Edition 1906 lamps and luminaires create visual highlights in any room, from hotel lobbies to living rooms.

  Focus on consistent customer orientation Powerful sales team, well-known brands and market expertise are competitive edge   Osram, one of the world's leading lighting manufacturers, continues to make progress with the carve-out of its general lighting lamps business. After the supervisory board of OSRAM Licht AG approved the carve-out of the unit in June 2015, the name of the new company has now also been decided. “We have opted for a combination of the terms ‘LED’ and ‘advance’ and will call the newly established company LEDVANCE,” said Olaf Berlien, Chief Executive Officer of OSRAM Licht AG. “The name reflects the trend toward LED in the lighting market as well as the opportunities arising from this development – opportunities LEDVANCE will actively exploit.”

In the evenings, and especially when evenings become longer, many people love the snug, warm glow of a burning candle or open fire. Incandescent and halogen lamps create similarly cozy light by simple dimming, but with modern LED lamps this is technically not quite as simple. To create the popular light effect with 2,000 Kelvin here as well, Osram has integrated state-of-the-art LED technology into its new Glow-Dim models.

New LED lamps in a glow filament design as well as a replacement for halogen reflector lamps being phased out from 2016 are now available for the 2015/2016 lighting season.

Based on its discussions held on April 15, 2015, the Managing Board of OSRAM Licht AG intends to transfer the general lighting lamps business into an independent structure. This business includes the traditional as well as the LED-based lamps of the current business units CLB and LLS. The measure is to be submitted to the Supervisory Board at its next regular meeting on April 28, 2015. In fiscal 2013/14 this business generated worldwide sales of about € 2 billion. The independent legal structure is to provide the basis for the further development of the business, while also considering partnerships.